A New Era in DTC Loyalty

Loyalty is so hard to come by these days. In life, sure. In DTC, definitely - your shoppers are cheating on you. I’m sorry… too harsh?

What I mean - assumed loyalty is just that - an assumption. We need to watch our backs as we operate the ecommerce brands of tomorrow.

And, I need you to know that 55% of global DTC decision-makers plan to increase their spend on loyalty marketing (according to a 2023 Forrester Survey).

This means that 55% of your peers - that operate the brands that you’re competing against - are going to spend their budgets prioritizing loyalty, LTV, repeat purchases, and on building trust.

This is your sign to join them. To put loyalty 1st. I do, if that helps.

Because, according to Antavo, 2X more brands want to increase investment in customer retention - vs. acquisition.

And that makes sense, now doesn’t it? Spend your budget KEEPING your customer, 1st chasing down net-new strangers who may never come back. 2X more marketers are choosing to pony up to nurture their existing customer relationships.

I love that for them.

But, back to you. Are you too late to capitalize on prioritizing loyalty?

NO! You are not! I’LL TELL YOU WHY… because while retail (e.g. Sephora’s loyalty program, think of Kohl’s program, etc) has LONG embraced loyalty programs - it’s still so early for DTC. Phew.

But, that doesn’t mean rest. We are very much at an inflection point and given the data we’re seeing - most brands are planning to rethink loyalty and move away from a traditional (boring, ineffective), points-based, earn-and-burn system.

The brands of the future are trying something new. Something fresh.

And, that’s exactly what we’ll cover here today.

In this report, please sit back and relax as we cover where the market is today, what larger trends exist in the loyalty ecosystem, and where DTC loyalty is likely to head.

Let’s begin. 🧛